The blog
Playbooks, templates and field notes to fill your calendar without living on LinkedIn.

LinkedIn Prospecting: The Complete Guide for Consultants (2026)
The reference guide for prospecting on LinkedIn as an independent consultant: ICP, message, sequence and follow-up. The method that replaces mass spam.

Write your ICP in one sentence (and use it to sort your prospects)
An ICP that fits in one sentence can be tested, shared and turned into a score. A three-page ICP is useless. The formula, the five observable criteria, and the threshold below which you do not write.

GDPR and B2B prospecting: what you may actually do in France, Belgium, Switzerland and Luxembourg
Prospecting B2B without prior consent is lawful in France and Belgium, under conditions. Switzerland is stricter on bulk email. What it changes in practice for a consultant, market by market.

LinkedIn Prospecting in FR/BE/CH/LU 2026-2030: the specifics American tools ignore
Prospecting in Switzerland, Belgium or Luxembourg is not prospecting in France. Language, register, currency, business culture: the specifics that Anglo-Saxon tools miss.

Holding your sales cadence when you work alone in 2026-2030: the founder-athlete consultant method
Prospect without burning out: the sustainable cadence of the solo consultant — 5 h/week of light prospecting plus one intense week per quarter. Periodise rather than force it.

LinkedIn prospecting tool: what generalists fail to do for B2B consultants in 2026-2030
Generalist LinkedIn prospecting tools optimize for volume. B2B consultants need the opposite: relevance, qualification, personalization. Why the gap matters.

Why Your LinkedIn Meetings Fall Flat in 2026-2030 (and How to Qualify Before Accepting)
A calendar full of meetings that never close is a qualification problem, not a volume problem. Three questions to qualify a prospect BEFORE accepting the call.

How to prospect on LinkedIn in 2026-2030 as an independent consultant (no SDR, no aggressive automation)
No SDR to hire, no bot that burns your account: the sustainable LinkedIn prospecting method for an independent consultant. Quality, timing, AI in service of relevance.

How to Generate 50 Qualified Leads per Month on LinkedIn (Without Ads)
The concrete math to reach 50 qualified leads per month on LinkedIn, with no ad budget: volume, targeting, response rate and cadence. A system, not luck.

The 30-day challenge: building a prospecting system that runs
A 30-day plan to set up a LinkedIn prospecting machine that runs without you: one action a day, from ICP to automated pipeline.

The conversion mistakes that sink a solo SaaS (and how to fix them)
Onboarding, pricing, activation, churn: the most costly conversion mistakes when building a SaaS alone, and the concrete fixes for each.